Core Training modules
This training equips you with the practical skills required to manage advertising campaigns professionally.From strategy development to performance optimization and scaling, you will understand the complete workflow that drives measurable results.
Google Ads Mastery
Inside This Module:
Understanding Search Intent & Buyer Psychology
Advanced Keyword Research Strategy
Campaign & Ad Group Structuring
Writing High-Converting Ad Copy
Conversion Tracking Setup (Pixel & Tag Setup)
Smart Bidding & Budget Allocation
Quality Score Optimization
Negative Keyword Strategy
Performance Analysis & Optimization Framework
Scaling Winning Campaigns
🎯 Outcome:
You will be able to confidently launch and optimize Google Search campaigns for service-based and local businesses.
Meta Ads (Facebook & Instagram) Mastery
Inside This Module:
Meta Business Manager Setup
Campaign Objectives Explained
Audience Research & Targeting Strategy
Creative Strategy (Images, Hooks, Copywriting Frameworks)
A/B Testing System
Funnel-Based Campaign Structure
Retargeting & Warm Audience Strategy
Budget Control & Scaling Techniques
Lead Generation Campaign Setup
Analyzing Metrics (CTR, CPC, CPL, ROAS)
🎯 Outcome:
You will understand how to structure campaigns properly and make data-based optimization decisions.
Social Media Marketing & Strategy
Inside This Module:
Brand Positioning Fundamentals
Content Strategy Framework
Social Media Growth Basics
Lead Funnel Design
Customer Journey Mapping
Competitor Analysis
Creating Offers That Convert
Analytics & Reporting Structure
🎯 Outcome:
You will understand how paid and organic marketing work together to grow businesses.
Analytics & Tracking Mastery (Professional Level Upgrade)
Inside this Module:
Understanding Marketing Metrics (CTR, CPC, CPL, CPA, ROAS)
Google Analytics 4 (GA4) Overview & Setup
Tracking Events & Conversions
Google Tag Manager (Basic Implementation)
Meta Pixel Setup & Event Tracking
UTM Parameter Tracking
Attribution Basics
Reading Data Reports
Identifying Winning & Losing Campaigns
Performance Reporting for Clients
🎯 Outcome:
You will know exactly how to track results, analyze performance, and explain campaign data confidently to clients.
AI in Digital Marketing (Modern Performance Upgrade)
Inside this Module:
Introduction to AI in Marketing
Using AI for Ad Copy Generation
AI-Based Audience & Keyword Research
Creative Ideation with AI Tools
AI for Landing Page Optimization
Using AI for Content Strategy Planning
Automating Repetitive Marketing Tasks
AI for Performance Analysis & Insights
Ethical & Smart Use of AI in Client Work
🎯 Outcome:
You will learn how to combine human strategy with AI tools to improve efficiency, creativity, and campaign performance — without becoming dependent on automation.
Real Client Workflow System
Inside this Module:
Client Onboarding Process
Strategy Planning Document
Campaign Launch Checklist
Reporting Templates
Client Communication Framework
Retention Strategy
🎯 Outcome:
You will be client-ready, not confused.